John Tree
Designer

Born in Scotland. Raised in Wales. Middle of fucking nowhere to be honest. When it didn’t rain it was lovely. I blame the hippie parents. They made everything. Furniture. Food. Clothes.

I soon realised that the whole world was malleable. It’s all to be had. Back to Edinburgh for secondary school. A real contrast. Pretty rough. Glue sniffing was big back then. No not with me! Moved to the Toon for for a year at 17. Never got robbed, although my mates had their duvets nicked. Weird. I remember eight cans of Ace on a Friday night and the number One back to Benwell. Good banter. Found my calling in Kingston. Another big change. Fancy and posh but certainly a great eye opener.

Made London my home ever since. Feels like living in the World. Can be super engaged one minute and anonymous the next. I like that. Alone and unjudged. That choice and control is good.

deadgood is:

A sheet of blank paper at the start of a new project.

Favourite Things:

Crisp edges

Soft corners

Solid colours

Single materials

Negroni

Join Our Newsletter

Sign-up Now
Deadgood on Instagram
Privacy Policy
Deadgood | London & Newcastle
© 2025 Deadgood Trading Ltd.