FX Award Winners
" This is one of those occasions that has really made us pause, reflect and feel the weight of the journey.
Being named 'Product Design Company of the Year' means much more than just the recognition and the award. It’s a celebration of two decades of belief, hard work and the incredible people who’ve brought deadgood to life along the way. When we set the company up in the front room, we had no business experience, just a loose plan scribbled on the back of a beer mat and a shared determination to create something meaningful.
Our big idea was to create an internationally recognised design brand. We knew that we wanted to approach it in a very different way to anything that we could see in the industry. We wanted to develop an exciting company that people would genuinely be inspired to work for and work with. What we couldn’t have imagined, despite our optimism, was the incredible community of people who would ultimately join us on this adventure. The designers, collaborators, staff, mentors, clients, friends and family, who have all played their own part in helping to shape our small but significant company into what it is today.
In this regard, deadgood has and always will be, about people, not products.
To Vicki, who started as an intern and now leads our design team with vision, creativity and dedication. To the super talented network of designers we’ve worked with, including David Irwin, who has been with us since the early chapters of our story. To the clients who trust us to bring their spaces to life.
This award belongs to you all as much as it does to us.
The words of the late, great Gonzo journalist HST capture a mindset that resonates deeply with us both:
"The Edge. There is no honest way to explain it because the only people who really know where it is are the ones who have gone over."
The Edge represents a universal truth.
This perspective embodies the courage to push boundaries, embrace risk and explore the unknown. In finding the Edge, it is possible to discover the cracks, the spaces where convention fades and the potential for true freedom and creativity emerges.
Building a company based on these principles takes more than talent, it takes time. Years of searching, discovering and growing have shaped who we are and we feel that this journey isn’t just part of the process. It’s the foundation of everything we’ve achieved and all we aspire to be.
So, while this award is a milestone, it’s worth recognising that it’s not the destination. Our true aspiration is to keep nurturing a culture that inspires, uplifts and empowers those around us. To continue developing a brand built on collaboration, creativity and purpose.
Here’s to the last twenty years of bold ideas and the next twenty years of building something even greater together. To everyone who has believed in deadgood, thank you, this is your award too!
With heartfelt gratitude."
Dan Ziglam & Elliot Brook
Founders & Directors, deadgood
